Leadership and Advocacy
We’re fortunate that the brand and Richard have a powerful voice, convening power and an entrepreneurial approach that can bring together unlikely marriages from the government, business and social sectors to catalyse longer term systemic change. We incubate new leadership initiatives such as the Elders, the Carbon War Room and the Entrepreneurship Hub. With Richard and the Virgin businesses, we also create powerful global advocacy campaigns such as Screw Business as Usual, the campaign to end the war on drugs and Gaia Rocks, our campaign to help protect our natural assets.