Virgin Unite

Charlotte Goodman

Global Business Action Director


"...It will all be alright in the end, and if it is not alright then it is not the end!"

What do I do?

Am utterly intoxicated by my role! Day (and sometimes night!) job sees me working with great talent across (and beyond) the Virgin Businesses on social and environmental issues as they strive to increase their impact. The heady combination of Richard’s passion and profile, the power of the brand and the potential of our Group and the amazing Virgin Unite community makes this a real moment in time to tackle tough challenges head on.

Although saving the world can be a pretty serious business; working at Virgin Unite is I am certain, the most fun you can have with your clothes on!

Gets my goat...

- Social and environmental injustice
- Short term thinking by businesses and Governments
- Micro-volunteering trend – better than none I grant you, but personally I like to see a little more skin in the game!

Floats my boat...

- People who ask what is the most I can do, not the least I can get away with...
- Bravery – bold approaches, big thinking and hearty risk appetites!
- Tackling tough problems and laugh in the face of convention
- Festivals – achingly brilliant mash-up of sunshine, booze, singing and dancing!
- Quaint and curious English things – The Queen, tea, queuing and manners etc.

Most frequently borrowed quote...

It will all be alright in the end, and if it is not alright then it is not the end!