Working on a non-profit basis, jointly funded by Virgin Limited Edition and Virgin Unite, Pride ‘n Purpose, is committed to the upliftment of disadvantaged communities living adjacent to the reserve. Pride ‘n Purpose’s work is achieved both through the provision of basic needs, such as access to food, water and health services, and by empowering communities with sustainable development initiatives.
“We are delighted to receive such an accolade for the work that we and our guests are doing through Pride ‘n Purpose”, said Lindsay Tite, Pride ‘n Purpose Manager. “We find our guests increasingly like to spend a proportion of their stay getting involved with our projects in the local community. Whether renovating local crèches, delivering food parcels and winter clothing or kitting out the local football team, our guests can and do make a real difference to the lives of those in the local community”.